GRACE is the result of a half-year during research about a unique positioning in the current fashion world. GRACE is focusing on (sartorial)suits for women in the high-segment in business clothes because there is no brand existing which exclusively focusing on sartorial suits for businesswomen. I proudly created this together with Emilia Geerlofs, Lotte Aalsma. and Esther Havinga.
I was responsible for the creation of the brand identity, the development of the brand, and communication strategy, creating a campaign magazine including an editorial formula, graphic design, copywriting, art direction and styling for the photoshoot. Besides that, I was responsible for the project planning.
Campaign photography by the talented Joren Benjamins