New Ancestors is a brand created because of "Triptych".
This is a project where I got the chance to create a brand in 16 days with 25 people from all different backgrounds, designers, branders, and managers from AMFI.
We created a photoshoot, fashion film, flag, stand, exhibition, 2 ready to wear outfits, and one showstopper. New Ancestors is inspired by the Ladakhi tribe from India mixed with the music genre; Bubblegum pop. This is all created in the most sustainable way.
My tasks within this project were: Researching the Ladakhi's and Bubblegum pop, doing trend research, creating the brand identity, working on the designs, creating a flag, creating the stand & exhibition, creating the website.