When I applied to AMFI as a sixteen-year-old, I told them that I wanted to contribute to a more transparent fashion industry. As time went by, I discovered that I would like to see the industry become more transparent, but that this should be part of something much more fundamental, a more genuine industry.
As a brander, I like to dedicate myself to brands that want to build a valuable community. To see clothing as a way of expressing yourself, rather than a trend-sensitive fun item.
To constantly adapt to the environment of the fashion landscape, but at the same time stand out. To make strategic moves to stay relevant. With the aim of discovering and expressing the reason why a brand has a right to exist and above all, continues to have a right to exist, that is where my powers lie.
By combining intuition and research I create brand identities, marketing strategies, and visuals.